I’m Makaela, a graphic designer and photographer currently living in Stuttgart, Germany. In 2017, I graduated with my Bachelor’s degree in graphic design, with a secondary focus in advertising. During my time in university, I acquired internships as both a graphic designer and video producer. I’ve worked as a graphic designer, webmaster, social media manager, and digital designer. In addition, I’ve worked as a freelance photographer for over 10 years.

  • Army MWR
    Create graphics for distribution on digital platforms, including social media, website, and TV screens. Managed all social media accounts, adding and creating content for all 35 facilities in MWR. Saw 175% increase in customer interaction across social platforms within one month. Wrote articles and for web and print distribution.Item description

  • Valhalla Veterans Services
    Redesigned logo and branding standards for company. Updated visuals and information on website. Managed backend of google suites and web, including utilization of Google Analytics. Created all promotional materials for organization. Ensured all communication aligned with brand standards. Increased brand awareness throughout the state of Pennsylvania, leading to increased fundraising for the organization.

  • Young Life
    Provided support for military teens and their families. Hosted weekly meetings for teens. Fundraised $200k for operation of ministry. Created relevant graphics, shirts, and promotional material for organization.

  • Clarks Summit University
    Assisted in planning an execution of marketing campaigns across all platforms. Monitored success based on analytics available through social media, Google Analytics, and Spotify. Created and maintained Intranet web spaces. Created modern and exciting graphics to reach different demographics. Initiated marketing campaigns never before implemented at the university. Designed graphics for use on web, social media, print, and billboards.

  • Clarks Summit University
    Completed full re-design of website for university, streamlining user interface as well as user experience. Updated and maintained information on the university’s website. Monitored and managed all SEO. Managed university’s Intranet. Utilized Wordpress, CSS, JavaScript and HTML5 coding.

  • Electric City Shock, F.C.
    Created all print and social media graphics. Produced announcement videos for social media. Designed materials for use on web, social media, print, and billboards. Increased social media interaction on all platforms. Communicated with the National Premier Soccer League regarding communication standards and publications.